City of Miami to Launch NFTs

Miami Mayor Francis X. Suarez announced a partnership with TIME, Mastercard and Salesforce to launch an innovative NFT initiative for the City of Miami designed to drive revenue to local businesses and non-profits through exclusive rewards offerings.

Through the collaboration, the City of Miami will unveil a unique collection of nearly 5,000 NFTs designed by 56 local Miami artists, representing the city’s 56 square mile area. Holders of these NFTs will benefit from access to Mastercard’s Priceless Miami program, which provides unique experiences, from one-of-a-kind events at local Miami restaurants to curated, unforgettable private tours of Miami cultural institutions and other memorable activities.    

Mayor Francis X. Suarez stated: "I am thrilled to be partnering with TIME, Mastercard and Salesforce on this initiative. The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City. At the same time, we can also use this novel approach to support local artists and charities."  

TIME, the nearly 100-year-old brand that has emerged as a leader in the web3 space over the past year, will be responsible for guiding the strategy, developing the creative, and launching the initiative.