Fans of the NBA team the Cavaliers can now own merch and memorabilia in a new way: NFTs. Starting today followers of the team will be able to go online to mycavslocker.io to claim their free Cavs locker NFT. The locker NFT will activate or “unlock” when the Cavs play the Indiana Pacers this coming Sunday.
“The Locker will act as the fan's virtual showcase for displaying and interacting with any and all future Cavs NFT collectibles.
Those who physically attend Sunday’s game will be given their first-ever Cavaliers NFT item, a “Let ‘em know” t-shirt that they can display in their locker. As the project develops, fans will be able to purchase other items such as game hats, jackets, and sneakers to add to their locker collections.
When games are attended live and in-person, fans will be given a free NFT collectible each time to curate their lockers further.
Music site HitPiece was created with the intention of consumers buying songs as NFTs and owning that song. However, the site is in some hot water because apparently, artists never gave their permission for their work to be sold as NFTs through the site. Some musicians even threatened lawsuits.
Artists like Britney Spears, Taylor Swift, and Bob Marley were all marketed and their songs sold. The site showed some bids as high as in the millions of dollars range. The site claimed the artists whose art was sold would get royalties, but that has yet to be seen.
Musician Jack Antonoff has sounded off on Twitter to denounce the website for its malpractice against artists and told his fans to be wary of his name appearing next to anything with NFT marketing. He does not dabble.
HitPiece, after seeing all the criticism, took to Twitter to say this: “Clearly we have struck a nerve and are very eager to create the ideal experience for music fans. To be clear, artists get paid when digital goods are sold on HitPiece. Like all beta products, we are continuing to listen to all user feedback and are committed to evolving the product to fit the needs of the artist, labels, and fans alike.”
The site has been linked to two co-owners. Rapper MC Serch and Rory Felton, a music exec based in LA. Neither has issued a comment concerning the issues at this time.
Just when you think the man’s done it all, wonders never cease. John Legend is the co-founder and now chief impact officer of Our Happy Company.
The company just launched their NFT platform, OurSong. The platform is said to be designed for the average technology consumer. A friendly platform for newbies and artists alike.
In a statement, they said their goal is to “build a better system for creators to be discovered, monetize their work, and engage with fans through NFTs.” Unlike other NFT platforms, users won’t need to link to their crypto wallets in order to be certified to use the site. The NFTs will also be able to be created and sold at very reasonable prices for anyone to purchase.
In a move that is being hailed as a game changer for the entertainment industry, Warner Bros. Home Entertainment has announced the launch of the WB Movieverse with The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web3 Movie Experience NFT. This groundbreaking new release will allow fans to engage with the film in ways never before possible!
Reddit has onboarded millions of new users to NFTs during a bear market. Read on to learn more.